Farmers Direct
A US agribusiness company connecting farmers in Kenya and across Africa with the US market. It works with Affront on market development, commercial research, farmer and buyer sourcing, and documentation support for physical trade.
Partners
The partners behind each transaction
Affront originates and structures transactions. Independent partners and our sister companies bring market reach, operating businesses, investment and technology. Each partner's role is set out in a written agreement before any work begins.
Strategic partners
Independent partners
Companies outside the group that work with Affront, each within a defined scope.
VisionKraft
Builds and runs Affront's website and its secure members platform, including single sign-on for partners and clients.
Smart Growth Assets
A privately held Wyoming holding company and Affront's dedicated US partner entity. It brings an established US company, capital and governance, and US market groundwork to the partnership. Its businesses include VisionKraft and SGA Trader.
Group companies
Sister companies in the Affront group
Owned by our founder, these companies cover investment, capital arranging and the operating businesses behind the deals. Where an engagement involves a group company, that relationship is disclosed to the client at the outset.
Securo Investments Group Limited
An investment group providing private placement financing to growing businesses.
Lyco Capital Partners Limited
Arranges private placements, coordinating diligence and closing between issuers and investors.
Afriseed
A seed business covering production, processing, inventory and distribution.
Bear Machines East Africa Limited
An East African agribusiness and cocoa-processing company, sister company of Bear Machines West Africa, developing a large-scale 100% organic cocoa project in Kilifi County.
How we partner
Clear roles, written down first
Every partnership starts as a narrowly scoped pilot with agreed deliverables and a review point, before any exclusivity or longer commitment. Each party keeps its own clients, contracts and accounts unless the agreement says otherwise.
A partner acts within the scope it has agreed and cannot bind Affront. Investment advice, securities transactions, client money and other regulated activity are carried on only by firms authorised to do so, and never by a partner on Affront's behalf.
Every partnership sets out
- Scope of services and who may act for whom
- Fees, lead attribution and payment terms
- Territory, duration and any exclusivity
- Compliance, confidentiality and data protection
- Liability, termination and handling of live deals
Partner with us
Bring a market, a business or capital
We work with agribusiness, trade, investment and technology partners who share our focus on disciplined, well-documented transactions.